Performance Marketing Specialist
Turning Ad Spend Into Measurable Growth.
I help businesses grow through Google Ads, Meta Ads, accurate conversion tracking, and data-driven growth strategy — building marketing systems that support better decisions, not just more clicks.
GOOGLE ADS • META ADS • GA4 • GTM • SERVER-SIDE TRACKING
Ovejite Vhowmick
Performance Marketing
$0M+
MONTHLY AD SPEND MANAGED
Search, Shopping & Performance Max
Campaign strategy & optimization
GA4, GTM & Server-Side Tracking
Measurement & attribution
E-commerce & Lead Generation
Full-funnel growth strategy
About
More Than Campaign Management.
Ovejite is a performance marketing specialist focused on the connection between advertising, accurate measurement, optimization, and business growth. His work spans building and running paid campaigns and making sure businesses can actually see what happens after someone clicks an ad.
The two rarely get treated as one problem. Most accounts are optimized around traffic and impressions, while the tracking behind them stays incomplete or misleading — which means every decision downstream is built on the wrong signal.
Traffic alone does not create growth. Businesses need accurate data, a strong strategy, efficient campaigns, and continuous optimization.
Foundation
Technical & Analytical Grounding
Started with technical, analytical work — the foundation for reading data closely and troubleshooting systems rather than guessing.
Specialization
Performance Marketing
Moved into Google Ads, conversion tracking, and campaign strategy — connecting spend to outcomes that businesses actually care about.
Current Focus
Strategy & Multi-Account Growth
Now leading paid advertising strategy and measurement across a portfolio of accounts, with a focus on tracking accuracy and continuous optimization.
Expertise
Built Around Performance, Not Guesswork.
A working knowledge of the full stack behind an advertising account — the campaigns, the measurement, and the infrastructure connecting them.
Google Ads
Search, Shopping, Performance Max, Display — campaign optimization, bidding, budget strategy, keyword research, and account structure.
Meta Ads
Paid social strategy, audience development, campaign optimization, and performance-focused advertising.
Conversion Tracking
Building accurate conversion measurement systems for meaningful business actions.
GA4 & Google Tag Manager
Event tracking, analytics setup, debugging, measurement strategy, and data-driven decisions.
Server-Side Tracking
Advanced tracking infrastructure and improved data collection architecture.
E-commerce Growth
Supporting product visibility, Shopping and Performance Max advertising, and performance optimization.
Landing Page & Funnel Optimization
Analyzing the customer journey and identifying opportunities to improve conversion performance.
Performance Marketing Strategy
Connecting advertising activity, tracking, audience insights, funnel performance, and optimization decisions.
Services
How I Can Help Your Business Grow.
01
Google Ads Management
Strategic campaign management across Search, Shopping, Performance Max, and other relevant Google Ads channels. Focus on structure, optimization, budget efficiency, and measurable performance.
02
E-commerce Growth
Performance marketing strategies designed to support product visibility, conversion growth, Shopping campaigns, Performance Max, and scalable acquisition.
03
GA4 & GTM Setup
Analytics and tracking infrastructure that helps businesses understand meaningful user actions and make better marketing decisions.
04
Conversion Tracking
Setup, auditing, and improvement of conversion tracking for leads, purchases, forms, calls, and other important business actions.
05
Server-Side Tracking
Advanced measurement solutions designed to strengthen data collection and improve tracking infrastructure.
06
Landing Page & Funnel Optimization
Analysis of landing pages and customer journeys to identify friction and opportunities for stronger conversion performance.
07
Meta Ads & Paid Social Strategy
Paid social campaign strategy focused on audience development, optimization, testing, and business goals.
08
Performance Marketing Strategy
A broader strategic approach connecting advertising channels, tracking, data, funnels, and optimization.
My Approach
A Better Process Creates Better Decisions.
01
Understand
Learn about the business, audience, offer, market, and growth objectives.
02
Audit
Review existing campaigns, account structure, tracking, and conversion data.
03
Measure
Ensure meaningful actions are being tracked accurately, end to end.
04
Strategize
Build a campaign and funnel strategy based on goals and available data.
05
Optimize
Continuously analyze performance, test, refine targeting, and manage budgets.
06
Scale
Identify what's working and build a strategy for sustainable growth.
Selected Work
Real Businesses. Real Challenges. Data-Driven Solutions.
Detailed case studies — including screenshots, tracking setups, and verified results — are being finalized and will replace these placeholders.
Case study coming soon
Dental
Patient Acquisition & Lead Generation
Campaign strategy and conversion measurement for dental practice growth.
Case study coming soon
Medical Businesses
Performance Marketing & Accurate Tracking
Advertising strategy paired with reliable measurement infrastructure.
Case study coming soon
Local Services
Location-Focused Lead Generation
Location-targeted campaigns and optimization for qualified customer acquisition.
Case study coming soon
E-commerce
Shopping, PMax & ROAS Optimization
Full-funnel conversion tracking and ROAS-focused growth strategy.
Tools & Platforms
The Platforms Behind the Strategy.
Google Ads
GA4
Google Tag Manager
Merchant Center
Looker Studio
Meta Ads
Server-Side Tracking
Excel
What You Get
What You Get When You Work With Me.
/ 01
Clearer Measurement
Understand which marketing activities are producing meaningful business actions — not just clicks and impressions.
/ 02
A Stronger Advertising Strategy
Campaigns structured around your business goals rather than random experimentation or platform defaults.
/ 03
Continuous Optimization
Regular analysis of performance and identification of opportunities to improve efficiency over time.
/ 04
A Growth-Focused Perspective
Advertising, tracking, landing pages, and the customer journey treated as connected parts of one system.
The goal is not simply to generate more clicks. The goal is to build a smarter system for acquiring and understanding customers.
“
Most businesses don't have a traffic problem. They have a measurement and optimization problem.
— OVEJITE VHOWMICK
Client Feedback
What Clients Say Once the Numbers Move.
Verified client feedback is being collected and will replace these placeholder cards — shown here to demonstrate the layout.
★★★★★
"Placeholder testimonial — real client feedback will appear here once collected and verified."
DC
Dental Client
Practice Owner
★★★★★
"Placeholder testimonial — real client feedback will appear here once collected and verified."
EC
E-commerce Client
Founder
★★★★★
"Placeholder testimonial — real client feedback will appear here once collected and verified."
LS
Local Service Client
Owner
★★★★★
"Placeholder testimonial — real client feedback will appear here once collected and verified."
MB
Medical Business Client
Clinic Director
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Contact
Let's Talk About Growth.
Whether you're looking to improve your paid advertising, fix your conversion tracking, build a stronger measurement system, or develop a better growth strategy — let's start with a conversation.